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Content Creator & Video Editor | Creative Designer | Social-First Storytelling
Advertising
Daniel Gale Sotheby's International Realty
At Daniel Gale Sotheby’s International Realty, I design high-end print advertising for some of the region’s most prestigious publications, including Quest, Homes & Estates, and The Leader. Each ad is built to highlight the beauty and story of the property while staying true to the iconic Daniel Gale visual identity.
I handle everything from layout and typography to color correction and image selection, ensuring every piece feels polished, modern, and luxury-driven. Whether it’s a full-page editorial-style spread in Quest, a property showcase in Homes & Estates, or a bold back-page ad in The Leader, my focus is on clean composition, strong hierarchy, and visuals that immediately capture attention.
These ads play a major role in how our listings are perceived across Long Island and NYC, and I love creating work that elevates both the property and the brand.
Quest Spread - August 2025
Keeping the brand guidelines at the forefront, I designed this Quest spread to feel polished and high-end for the magazine. I worked with the agent on the concept and copy, used Photoshop to retouch and lay everything out cleanly, and made sure the final design stayed elevated while still feeling modern and easy to read.
North Shore Leader Ad | Back Page
For this ad, I created the entire visual from scratch. I generated an idealized Locust Valley colonial using AI (with Nano Banana) and then brought it into Photoshop to upscale and refine it for print, since AI images usually come in low-res. I also spent a significant time adjusting the colors, lighting, and clarity to make sure it printed cleanly and matched our brand’s elevated look. After that, I built the full layout in InDesign.
This was part of a company-wide campaign, but each ad was customized for its local office. I led the Locust Valley version of the campaign and also created all the matching digital assets for Facebook, Google Business, Instagram, and our email platform.
Homes & Estates Spread
For our Homes & Estates layouts, I wanted to elevate the whole approach. A lot of past spreads felt flat and didn’t create that striking, luxury-first impression. For higher-end listings especially, I wanted the property to take over, big photography, clean spacing, and a layout that let the home breathe.
I built this spread in InDesign with a full-bleed visual focus so the listing makes an immediate impact. The goal was simple: make the home unforgettable at first glance.